I am in the very luxurious position to work at an amazing company called Prowareness. Prowareness is a company where you can make your ‘American Dream’ come true and I’d like to tell you more about that.

A short while ago I read a book in which the American Dream was explained in a very short and concise way: the freedom to pursue the ultimate individual happiness (whatever that may be). Two weeks later I was listening to a speech from our CEO regarding the growth of people within Prowareness. He wants Prowareness to grow and to keep growing. When asked why, he didn’t give the answer most people would expect (which was money). He explained he wanted to provide a platform or a movement in which individuals could grow, because the growth of an organization’s employees will accelerate the growth of the organization itself. So individual growth was the ultimate goal for organization growth. Followed by money, of course.

To me this is having the American Dream incorporated in Prowareness. Prowareness provides people with the freedom to pursue their ultimate individual happiness and Prowareness provides you with the tools and needs for that.

A great example of that freedom is the principle of Vision Groups. Every four weeks on a Tuesday afternoon all Prowareness employees gather in Delft and get one assignment: to not work for the next four hours. Instead, they get to spend time on any topic they’re passionate about. They get time to innovate, to explore, to talk to colleagues, to create new products, and most of all to learn. The effort spent on a Vision Group may eventually result in participation in a Dragons’ Den where people can win an investment of up to €25,000 in their vision. One of these visions has resulted in a new organization (under the Prowareness Group umbrella) called DevOn after having won the Dragons’ Den.

Naturally, we are not limited by the Vision Groups. We can spend time on personal growth whenever and wherever we want; the Vision Groups just provide a platform. There’s plenty of opportunity to grow and explore their our personal dream (for example by speaking at events or attending the monthly Guild session at Prowareness). The only limit is usually time, or sometimes imagination, but there’s people willing to help with that as well.

My American Dream is the American Dream and right now I’m pursuing that dream at Prowareness by taking the steps to expand Prowareness to the USA.